I read a lot, which means that every single day I am introduced to articles on new blogs. It is great to see quality content all over the web, but as often as I see quality, I also see a problem. The problem is with consistency. I will try make you understand why and give you some tips for becoming more consistent with your blog writing.
The thing is, that Google crawls your website in order to set your rank. When it does so, it surfs around on your website and gather information. When it does, we want to have informations for it. Because google spiders likes to see new, unique and high quality content. I will teach you about the actual content another time. We have to post frequently or else our ranking will slowly decrease because Google sees our website as if it was dead or at least inactive.
This is not just important to rank in Google. As a marketer, when I stumble upon a nice article with creative and high quality content, I often surf around on the website. 6/10 of the blogs have success because they turn out to be active with high quality content, that are very useful, published consistently. The last 4/10 have high quality but they do not post anymore or at least not very often. In my eyes, it is stupid to waste the success that you were in the making of. Especially when you are on a good run. Also, you will build yourself some authority in you niche of the market, which is very important. If most of your content is instructive, people who are interested in the niche will tend to follow you, so if you consistenly post new content that they keep on liking, you will build a nice userbase. This is good for loads of things as you can imagine. Let us move on to a few tips to get you going with consistent content. Here are some other good things and tips to help you make a successful blog.
One of the most important features that most of the blogging engines has, is the opportunity to schedule your posts. I think that every blogger should use this. Set yourself a goal, that you can achieve of how frequently new posts should be posted on your blog. In my case, I think that every 4th day is good. I get content out for the crawlers and my users, but I can also relax and put time into my content, which it needs to be good. Maybe you really feel like writing one day and you make 3 quality posts. Schedule them and you have content for 12 days. It is always a good idea to be ahead of the schedule.
Another great thing about posting frequently is, that it generates you more traffic. As mentioned before, Google likes the active high quality blogs and as you build more and more articles and get the indexed on Google, the amount of traffic will grow exponentially since your older posts would still be able to generate traffic. This is another thing I love about it. With time and consistency comes success. I do not think that I could state the answer of that question any better than that.
Another advantage consistent blogging gives you is, that you will get taken seriously. You will make a good impression. This impression tells your visitors or users, that you are here to stay. Remember that you should not hide who you are and what you are doing. Make them remember the name like Fort Minor and Heisenberg did. Make sure to keep the flame, but also get some time away from your blog. If you are working with it 24/7 extremely motived, chances are, that you will lose that motivation faster than if you posted every 4th day. When you are consistent with your blogging, your brand will seem appealing to new readers and remain relevant for the ones you already have.
To sum up, if you want success with your blog, you need to be active. Build more and more quality content and strenghten your brand as much as possible if you want to make it a business and appeal to your visitors.
If you have any questions or success stories, let me know in the comments section. It might be a motivation or an eyeopener for a blogger in need of it.